VELZARA LONDON
Amara - Heritage Stripe Summer Dress
Strictly limited: only 10 handcrafted pieces
CLOSURE SALE UPDATE:
Due to high demand, only a few items remain in stock. If you can click, the item is still available.
Product Description
Amara | Heritage Stripe Dress – Bold, Warm & Effortlessly Stylish – Limited Edition
Introducing the Amara Dress — a stunning blend of tradition and modern comfort. Showcasing woven-inspired stripes in rich earthy tones, warm reds, deep blues, and sunny yellows, this sleeveless garment envelops you in culture, colour, and comfort. Light and breathable with a relaxed fit, Amara is designed for summer days that tell stories.
Why You’ll Love the Amara Dress:
✔ Cultural stripe design – bold, meaningful and eye-catching
✔ Rich, earthy colours – flattering and full of life
✔ Sleeveless & airy – perfect for warm weather
✔ Loose fit with subtle shape – gently skims the waist and tummy
Let your wardrobe reflect character — Amara is a limited edition, and every stitch stands out.
Size chart: (inches/cm)
| Size | UK | Bust (in/cm) | Length (in/cm) |
|---|---|---|---|
| S | 6-8 | 38.6″ / 98cm | 47.6″ / 121cm |
| M | 10-12 | 40.9″ / 104cm | 48.0″ / 122cm |
| L | 14 | 43.3″ / 110cm | 48.4″ / 123cm |
| XL | 16 | 45.7″ / 116cm | 48.8″ / 124cm |
| 2XL | 18 | 48.0″ / 122cm | 49.2″ / 125cm |
| 3XL | 20 | 50.4″ / 128cm | 49.6″ / 126cm |
| 4XL | 22 | 52.8″ / 134cm | 50.0″ / 127cm |
| 5XL | 24 | 55.1″ / 140cm | 50.4″ / 128cm |
Amara - Heritage Stripe Summer Dress
£49.95
£220.00
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Shop with confidence. You can return or exchange your order within 30 days if it’s not the right fit for you.
“Elegance is not what draws attention, but what stays in memory.”
Since 1998, Velzara London has stood for timeless design and understated sophistication.
Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.
Customers Wear Velzara London with Pride
Mary R.
Elizabeth K.
Margaret R.
Sarah S.
WE REFUND EVERY 10TH ORDER
"With a heavy heart, I must share that Velzara London will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve."
As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Velzara London history before it is gone for good.
They can steal your recipe but the sauce won't taste the same.
Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.