VELZARA LONDON
Ariella™ - Summer Midi Floral Dress
Strictly limited: only 10 handcrafted pieces
MOVING SALE UPDATE:
Due to high demand, only a few items remain in stock. If you can click, the item is still available.
Product Description
Freshness, lightness, and style all in one
Ariella™ is the dress that brings that feeling into your everyday life. Its elegant midi cut and vibrant lemon print evoke the Italian summer, while its soft silhouette offers freedom of movement and a relaxed yet sophisticated style. Perfect for warm days, to make you feel beautiful and comfortable… always.
4 REASONS WHY YOU DESERVE ARIELLA™
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Irresistible Mediterranean style – The lemon pattern is fresh, cheerful, and ideal for any warm season.
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Comfortable fit – Loose cut and carefully designed pleats for smooth and natural movement.
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Perfect for any informal occasion – From the market to the terrace, it accompanies you everywhere with elegance.
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Flattering look – The midi design elongates the figure and adds a touch of effortless glamour.
Size chart: (inches/cm)
| UK Size | Bust | Sleeve | Length |
|---|---|---|---|
| 6-8 | 40.2''/102cm | 19.7''/50cm | 50.4''/128cm |
| 10-12 | 41.7''/106cm | 20.1''/51cm | 50.8''/129cm |
| 14 | 43.3''/110cm | 20.5''/52cm | 51.2''/130cm |
| 16 | 44.9''/114cm | 20.9''/53cm | 51.6''/131cm |
| 18 | 46.5''/118cm | 21.3''/54cm | 52.0''/132cm |
| 20 | 48.0''/122cm | 21.7''/55cm | 52.4''/133cm |
| 22 | 49.6''/126cm | 22.0''/56cm | 52.8''/134cm |
| 24 | 51.2''/130cm | 22.4''/57cm | 53.1''/135cm |
Size Chart
| UK Size | Bust | Sleeve | Length |
|---|---|---|---|
| 6-8 | 40.2''/102cm | 19.7''/50cm | 50.4''/128cm |
| 10-12 | 41.7''/106cm | 20.1''/51cm | 50.8''/129cm |
| 14 | 43.3''/110cm | 20.5''/52cm | 51.2''/130cm |
| 16 | 44.9''/114cm | 20.9''/53cm | 51.6''/131cm |
| 18 | 46.5''/118cm | 21.3''/54cm | 52.0''/132cm |
| 20 | 48.0''/122cm | 21.7''/55cm | 52.4''/133cm |
| 22 | 49.6''/126cm | 22.0''/56cm | 52.8''/134cm |
| 24 | 51.2''/130cm | 22.4''/57cm | 53.1''/135cm |
Ariella™ - Summer Midi Floral Dress
£49.95
£260.00
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Shop with confidence. You can return or exchange your order within 30 days if it’s not the right fit for you.
“Elegance is not what draws attention, but what stays in memory.”
Since 1998, Velzara London has stood for timeless design and understated sophistication.
Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.
Customers Wear Velzara London with Pride
Mary R.
Elizabeth K.
Margaret R.
Sarah S.
WE REFUND EVERY 10TH ORDER
"Velzara London has been the great love of my life. I started this in 1998 with a dream — and my daughter grew up between these rails, these fabrics, these walls. Today, she stands beside me as we carry Velzara into the world together. This is not an ending. This is the most beautiful beginning we have ever known."
As we open this exciting new chapter, we want to celebrate every single person who has been part of our story — with discounts of up to 70% on our most loved collections. And as a heartfelt thank you for your loyalty over the years, we will refund the full purchase amount of every 10th order placed.
They can steal your recipe but the sauce won't taste the same.
Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.
