VELZARA LONDON

Athena™ Elegant Flattering Dress

Strictly limited: only 10 handcrafted pieces

£39.95 £199.00
★★★★★
Founded in 1998 in London

Colour: Blue

SIZE: S/UK 6-8

Size Chart
S/UK 6-8
M/UK 10-12
L/UK 14
XL/UK 16
2XL/UK 18
3XL/UK 20

Only a few items left

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STRICTLY LIMITED

Handmade, limited quantities.

EVERY 10TH ORDER IS FREE

As a thank you.

MOVING SALE UPDATE:

Due to high demand, only a few items remain in stock. If you can click, the item is still available.

Product Description

Effortless Elegance in Every Step

The Athena™ - Elegant Flattering Dress captures effortless charm and refined elegance. Made from lightweight, soft woven material with graceful draping at the waist, it creates a feminine silhouette that is both stylish and comfortably chic. The elegant V-neck and contrasting finishes add a modern twist, while the double cut allows for freedom of movement.

Why You'll Love It

  • Flattering fit that accentuates curves: The relaxed fit complements your natural shape while keeping comfort a top priority.

  • Timeless design with subtle details: An intricate optical manipulation through elegant draping and modern contrasting finishes.

  • Versatile styling for any occasion: Perfect for holidays, casual chic days, or specific looks with accessories.

  • Lightweight fabric for all-day comfort: Soft material ensures limited constriction and freedom of movement with every step.

Specifications:

  • Material: Soft fibre material
  • Fit: Horizontal fit with flattering draped detail at the waist
  • Style: Relaxed, elegant, casual chic
  • Care Instructions: Hand wash cold or on a gentle cycle, hang to dry, low iron if needed
  • Available Sizes: S-3XL (Check the size chart for a perfect fit)

Size chart: (inches/cm)

Size UK Size Bust (in/cm) Length (in/cm)
S 6-8 44.9" / 114cm 52.4" / 133cm
M 10-12 46.5" / 118cm 52.8" / 134cm
L 14 48.0" / 122cm 53.1" / 135cm
XL 16 49.6" / 126cm 53.5" / 136cm
2XL 18 51.2" / 130cm 53.9" / 137cm
3XL 20 52.8" / 134cm 54.3" / 138cm
4XL 22 54.3" / 138cm 54.7" / 139cm
5XL 24 55.9" / 142cm 55.1" / 140cm
Athena™ Elegant Flattering Dress

Athena™ Elegant Flattering Dress

£39.95

£199.00

Athena™ Elegant Flattering Dress
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ABOUT VELZARA LONDON

“Elegance is not what draws attention, but what stays in memory.”


Since 1998, Velzara London has stood for timeless design and understated sophistication.

Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.

1998
Founded in London
100%
Carefully selected materials
25+
Years Of experience and craftsmanship
OUR COMMUNITY

Customers Wear Velzara London with Pride

Mary R.

Elizabeth K.

Margaret R.

Sarah S.

My Daughter outside our Store
IMPORTANT NOTICE

WE REFUND EVERY 10TH ORDER

"Velzara London has been the great love of my life. I started this in 1998 with a dream — and my daughter grew up between these rails, these fabrics, these walls. Today, she stands beside me as we carry Velzara into the world together. This is not an ending. This is the most beautiful beginning we have ever known."

As we open this exciting new chapter, we want to celebrate every single person who has been part of our story — with discounts of up to 70% on our most loved collections. And as a heartfelt thank you for your loyalty over the years, we will refund the full purchase amount of every 10th order placed.

E
Elizabeth Smith
Founder & Designer

Buy 2, Get extra 10% OFF

Buy 3, Get extra 15% OFF

Buy 4, Get extra 20% OFF

Buy 5, Get extra 25% OFF

Last chance to secure these, before they’re gone for good!

Discount is automatically applied at checkout & items can be combined

They can steal your recipe but the sauce won't taste the same.

Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.