VELZARA LONDON
Blair™ - Comfortable Midi Dress Featuring Bold Floral Print
Strictly limited: only 10 handcrafted pieces
MOVING SALE UPDATE:
Due to high demand, only a few items remain in stock. If you can click, the item is still available.
Product Description
The dress that adorns you with character and poetry
Blair™ is the piece that does not go unnoticed. A perfect mix of elegance and intensity, designed for those who love to stand out. Its comfortable fit gently embraces the body, while the large flowers on a dark background create a contrast that enhances every silhouette.
4 REASONS WHY YOU DESERVE BLAIR™
-
Magnetic floral print
Deep and vibrant colours that catch the eye and reflect your personality. -
Comfort that accompanies you everywhere
Strategic width for total freedom of movement. -
Natural elegance
The fluid midi cut effortlessly flatters every body shape. -
Versatility from day to night
Perfect with ballet flats or ankle boots for any casual setting.
Size chart: (inches/cm)
| UK Size | Bust | Sleeve | Length |
|---|---|---|---|
| 6-8 | 40.2''/102cm | 19.7''/50cm | 50.4''/128cm |
| 10-12 | 41.7''/106cm | 20.1''/51cm | 50.8''/129cm |
| 14 | 43.3''/110cm | 20.5''/52cm | 51.2''/130cm |
| 16 | 44.9''/114cm | 20.9''/53cm | 51.6''/131cm |
| 18 | 46.5''/118cm | 21.3''/54cm | 52.0''/132cm |
| 20 | 48.0''/122cm | 21.7''/55cm | 52.4''/133cm |
| 22 | 49.6''/126cm | 22.0''/56cm | 52.8''/134cm |
| 24 | 51.2''/130cm | 22.4''/57cm | 53.1''/135cm |
Size Chart
| UK Size | Bust | Sleeve | Length |
|---|---|---|---|
| 6-8 | 40.2''/102cm | 19.7''/50cm | 50.4''/128cm |
| 10-12 | 41.7''/106cm | 20.1''/51cm | 50.8''/129cm |
| 14 | 43.3''/110cm | 20.5''/52cm | 51.2''/130cm |
| 16 | 44.9''/114cm | 20.9''/53cm | 51.6''/131cm |
| 18 | 46.5''/118cm | 21.3''/54cm | 52.0''/132cm |
| 20 | 48.0''/122cm | 21.7''/55cm | 52.4''/133cm |
| 22 | 49.6''/126cm | 22.0''/56cm | 52.8''/134cm |
| 24 | 51.2''/130cm | 22.4''/57cm | 53.1''/135cm |
Blair™ - Comfortable Midi Dress Featuring Bold Floral Print
£49.95
£170.00
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Shop with confidence. You can return or exchange your order within 30 days if it’s not the right fit for you.
“Elegance is not what draws attention, but what stays in memory.”
Since 1998, Velzara London has stood for timeless design and understated sophistication.
Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.
Customers Wear Velzara London with Pride
Mary R.
Elizabeth K.
Margaret R.
Sarah S.
WE REFUND EVERY 10TH ORDER
"Velzara London has been the great love of my life. I started this in 1998 with a dream — and my daughter grew up between these rails, these fabrics, these walls. Today, she stands beside me as we carry Velzara into the world together. This is not an ending. This is the most beautiful beginning we have ever known."
As we open this exciting new chapter, we want to celebrate every single person who has been part of our story — with discounts of up to 70% on our most loved collections. And as a heartfelt thank you for your loyalty over the years, we will refund the full purchase amount of every 10th order placed.
They can steal your recipe but the sauce won't taste the same.
Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.
