VELZARA LONDON
Jodie™ - Elegant Floral Printed Dress
Strictly limited: only 10 handcrafted pieces
CLOSURE SALE UPDATE:
Due to high demand, only a few items remain in stock. If you can click, the item is still available.
Product Description
Effortless Elegance for Every Occasion
The Jodie™ Floral Dress is where timeless style meets effortless comfort. Crafted from lightweight, breathable fabric, it keeps you cool and confident all day long. The vibrant floral print adds a fresh, feminine touch, making it perfect for brunch, garden parties, or casual outings. Designed for flattering ease and elegance, this dress is your go-to for a chic, put-together look—without the effort.

Why You’ll Love the Jodie™ Dress:
- All-Day Cool & Breathable Comfort: Feel effortlessly fresh in soft, lightweight fabric that keeps you cool, even on the warmest days. Designed for comfort, so you can move freely without feeling restricted.
- Flattering Fit, Effortless Elegance: A gracefully relaxed silhouette that drapes beautifully over your body, offering both easy movement and a figure-enhancing shape for confidence in every step.
- From Casual to Chic—Your Go-To Dress: Perfectly versatile, this dress transitions seamlessly from relaxed daytime outings to elegant evenings, giving you effortless style for every occasion.
- Mood-Boosting Florals, Timeless Beauty: A vibrant floral design that doesn’t just brighten your look—it lifts your mood, making every day feel a little more special.

Size chart: (inches/cm)
| UK Size | Length | Bust | Sleeve |
|---|---|---|---|
| 6-8 | 43.3’’/110cm | 36.2’’/92cm | 7.9’’/20cm |
| 10-12 | 43.7’’/111cm | 37.8’’/96cm | 8.3’’/21cm |
| 14 | 44.1’’/112cm | 39.4’’/100cm | 8.7’’/22cm |
| 16 | 44.5’’/113cm | 40.9’’/104cm | 9.1’’/23cm |
| 18 | 44.9’’/114cm | 42.5’’/108cm | 9.4’’/24cm |
| 20 | 45.3’’/115cm | 44.1’’/112cm | 9.8’’/25cm |
| 22 | 45.7’’/116cm | 45.7’’/116cm | 10.2’’/26cm |
| 24 | 46.1’’/117cm | 47.2’’/120cm | 10.6’’/27cm |
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Shop with confidence. You can return or exchange your order within 30 days if it’s not the right fit for you.
“Elegance is not what draws attention, but what stays in memory.”
Since 1998, Velzara London has stood for timeless design and understated sophistication.
Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.
Customers Wear Velzara London with Pride
WE REFUND EVERY 10TH ORDER
"With a heavy heart, I must share that Velzara London will be closing its doors due to my retirement. This decision has not been an easy one. Letting go of a lifetime of work is never simple, but I believe it is time. I can no longer uphold the standards of excellence that you deserve."
As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Velzara London history before it is gone for good.
They can steal your recipe but the sauce won't taste the same.
Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.