VELZARA LONDON
Victoria | Midi Floral Dress
Strictly limited: only 10 handcrafted pieces
MOVING SALE UPDATE:
Due to high demand, only a few items remain in stock. If you can click, the item is still available.
Product Description
Effortless style with timeless comfort
The pastel floral midi dress Ella offers a relaxed and confident look that feels both easy and polished at the same time. With its soft floral print and flowing shape, it creates a fresh and invigorating appearance without seeming excessive. It's the kind of dress you can put on and feel instantly comfortable and put-together, perfect for daily outings, social gatherings, or trips.
All-day comfort: feels easy and relaxed from morning to night.
Flattering cut: gently hugs the body without being tight.
Soft and elegant floral print: a relaxing pastel look that is fresh, stylish, and timeless.
Easy to style: looks lovely on its own or paired with a light layer and simple accessories.
Versatile wear: ideal for lunches, casual events, holidays, and everyday moments.
Size chart: (inches/cm)
| Size | UK Size | Bust (in/cm) | Length (in/cm) |
|---|---|---|---|
| S | 6-8 | 39.4" / 100cm | 49.2" / 125cm |
| M | 10-12 | 41.7" / 106cm | 49.6" / 126cm |
| L | 14 | 44.1" / 112cm | 50.0" / 127cm |
| XL | 16 | 46.5" / 118cm | 50.4" / 128cm |
| 2XL | 18 | 48.8" / 124cm | 50.8" / 129cm |
| 3XL | 20 | 51.2" / 130cm | 51.2" / 130cm |
| 4XL | 22 | 53.5" / 136cm | 51.6" / 131cm |
| 5XL | 24 | 55.9" / 142cm | 52.0" / 132cm |
Size Chart
| Size | UK Size | Bust (in/cm) | Length (in/cm) |
|---|---|---|---|
| S | 6-8 | 39.4" / 100cm | 49.2" / 125cm |
| M | 10-12 | 41.7" / 106cm | 49.6" / 126cm |
| L | 14 | 44.1" / 112cm | 50.0" / 127cm |
| XL | 16 | 46.5" / 118cm | 50.4" / 128cm |
| 2XL | 18 | 48.8" / 124cm | 50.8" / 129cm |
| 3XL | 20 | 51.2" / 130cm | 51.2" / 130cm |
| 4XL | 22 | 53.5" / 136cm | 51.6" / 131cm |
| 5XL | 24 | 55.9" / 142cm | 52.0" / 132cm |
Victoria | Midi Floral Dress
£54.95
£270.00
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Shop with confidence. You can return or exchange your order within 30 days if it’s not the right fit for you.
“Elegance is not what draws attention, but what stays in memory.”
Since 1998, Velzara London has stood for timeless design and understated sophistication.
Our collections reflect a dedication to quality craftsmanship, thoughtful details, and a modern interpretation of classic style — inspired by the rhythm and refinement of London City.
Customers Wear Velzara London with Pride
Mary R.
Elizabeth K.
Margaret R.
Sarah S.
WE REFUND EVERY 10TH ORDER
"Velzara London has been the great love of my life. I started this in 1998 with a dream — and my daughter grew up between these rails, these fabrics, these walls. Today, she stands beside me as we carry Velzara into the world together. This is not an ending. This is the most beautiful beginning we have ever known."
As we open this exciting new chapter, we want to celebrate every single person who has been part of our story — with discounts of up to 70% on our most loved collections. And as a heartfelt thank you for your loyalty over the years, we will refund the full purchase amount of every 10th order placed.
They can steal your recipe but the sauce won't taste the same.
Mass production can imitate a silhouette, but it can never replace the soul of a garment. Our secret ingredient is the human hand — every stitch is guided with care, precision, and intent. Each design is strictly limited to just 10 pieces. Because anyone can produce a dress, but the feeling of true rarity cannot be manufactured.
